Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml [book]
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, 2009Edition: 5th edNotes: Includes bibliographical references and indexDescription: xxviii, 708 p. : ill. ; 25 cmISBN: - 9780071263931
- HD 9980.5 Z44S 2009
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | HD 9980.5 Z44S 2009 (Browse shelf(Opens below)) | Available | B008088 |
Includes bibliographical references and index
1.Foundations for services marketing
2.Focus on the customer
3.Understanding customer requirements
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