Services marketing : integrating customer focus across the firm / [book]
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / [book] Valarie A. Zeithaml - 5th ed. - Boston : McGraw-Hill Irwin, 2009 - xxviii, 708 p. : ill. ; 25 cm.
Includes bibliographical references and index
1.Foundations for services marketing 2.Focus on the customer 3.Understanding customer requirements
9780071263931
SERVICE INDUSTRIES--MARKETING
CUSTOMER SERVICES
MARKETING
HD 9980.5 / Z44S 2009
Services marketing : integrating customer focus across the firm / [book] Valarie A. Zeithaml - 5th ed. - Boston : McGraw-Hill Irwin, 2009 - xxviii, 708 p. : ill. ; 25 cm.
Includes bibliographical references and index
1.Foundations for services marketing 2.Focus on the customer 3.Understanding customer requirements
9780071263931
SERVICE INDUSTRIES--MARKETING
CUSTOMER SERVICES
MARKETING
HD 9980.5 / Z44S 2009
