Advertising : concept and copy / George Felton [book]
Material type:
TextPublication details: New York : George Felton, 2006Edition: 2nd edDescription: 256 p. : Col.ill ; 28 cmISBN: - 9780393731590
- HF 5823 F44A 2006
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5823 F44A 2006 (Browse shelf(Opens below)) | Available | B007979 |
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| HF 5823 D87D 1995 DAGMAR : [book] defining advertising goals for measured advertising results / | HF 5823 D87D 1995 DAGMAR : [book] defining advertising goals for measured advertising results / | HF 5823 D87D 1995 DAGMAR : [book] defining advertising goals for measured advertising results / | HF 5823 F44A 2006 Advertising : concept and copy / [book] | HF 5823 F67W 2000 Webworks advertising | HF 5823 H32A 2010 Advertising and promotion : an integrated marketing communications approach / [book] | HF 5823 H55A 2008 Advertising next : 150 winning campaigns for the new communications age / [book] |
Includes bibliographical references and index
1.Creating an advertising strategy
2.Researching your client's product
3.Understanding consumer behavior
4.Analyzing the marketplace
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