Advertising : concept and copy / George Felton [book]

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Material type: Text

TextPublication details: New York : George Felton, 2006Edition: 2nd edDescription: 256 p. : Col.ill ; 28 cmISBN:

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Contents:

1.Creating an advertising strategy

2.Researching your client's product

3.Understanding consumer behavior

4.Analyzing the marketplace

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5823 F44A 2006 (Browse shelf(Opens below))	Available	B007979

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Includes bibliographical references and index

1.Creating an advertising strategy

2.Researching your client's product

3.Understanding consumer behavior

4.Analyzing the marketplace

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