Consumer behavior and culture : consequences for global marketing and advertising / Marieke K de Mooij [book]
Material type:
TextPublication details: London : SAGE, 2011Edition: 2nd edNotes: Includes bibliographical references and indexesDescription: xv, 403 p. ; 23 cmISBN: - 9781412979900
- HF 5415.32 M66C 2011
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.32 M66C 2011 (Browse shelf(Opens below)) | Available | B007859 |
Includes bibliographical references and indexes
Consumer behavior across cultures
Values and culture
Convergence and divergence in consumer behavior
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