Consumer behavior and culture : consequences for global marketing and advertising / (Record no. 154508)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01034nam a2200289 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210211838.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120114s2011 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412979900 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.32 |
| Item number | M66C 2011 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mooij, Marieke K. de, |
| Dates associated with a name | 1943- |
| 9 (RLIN) | 113346 |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior and culture : consequences for global marketing and advertising / |
| Statement of responsibility, etc. | Marieke K de Mooij |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 403 p. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and indexes |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Consumer behavior across cultures |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Values and culture |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Convergence and divergence in consumer behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CONSUMER BEHAVIOR |
| General subdivision | CROSS CULTURAL STUDIES |
| 9 (RLIN) | 57974 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CONSUMERS |
| General subdivision | PSYCHOLOGY |
| 9 (RLIN) | 57975 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 9 (RLIN) | 34000 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0112 |
| ผู้วิเคราะห์รายการ | took 0112 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 14/01/2012 | 0.00 | HF 5415.32 M66C 2011 | B007859 | 28/08/2013 | 10/02/2017 | General Book |