Phranakorn Rajabhat University Library
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The media economy / Alan B. Albarran [book]

By: Material type: TextTextPublication details: New York : Routledge, 2010Description: xi, 202 p. ; 23 cmISBN:
  • 9780415990462
Subject(s): LOC classification:
  • P 96.E25 A42M 2010
Contents:
Understanding the media economy
Theories and approaches used to examine the media economy
Key concepts to understand the media economy
Evolving markets in the media economy
Multi-platform media enterprises
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Barcode
General Book General Book SPU Library, Chonburi campus General Books (ENGLISH) Floor 3: General Shelves (FOREIGN LANGUAGE) P 96.E25 A42M 2010 (Browse shelf(Opens below)) C.2 Available B008065
General Book General Book SPU Library, Chonburi campus General Books (ENGLISH) Floor 3: General Shelves (FOREIGN LANGUAGE) P 96.E25 A42M 2010 (Browse shelf(Opens below)) Available B007877
Total holds: 0

Understanding the media economy

Theories and approaches used to examine the media economy

Key concepts to understand the media economy

Evolving markets in the media economy

Multi-platform media enterprises

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