The media economy / [book]
Albarran, Alan B.
The media economy / [book] Alan B. Albarran - New York : Routledge, 2010 - xi, 202 p. ; 23 cm.
Understanding the media economy Theories and approaches used to examine the media economy Key concepts to understand the media economy Evolving markets in the media economy Multi-platform media enterprises
9780415990462
MASS MEDIA--ECONOMIC ASPECTS
P 96.E25 / A42M 2010
The media economy / [book] Alan B. Albarran - New York : Routledge, 2010 - xi, 202 p. ; 23 cm.
Understanding the media economy Theories and approaches used to examine the media economy Key concepts to understand the media economy Evolving markets in the media economy Multi-platform media enterprises
9780415990462
MASS MEDIA--ECONOMIC ASPECTS
P 96.E25 / A42M 2010
