Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker [book]
Material type:
TextPublication details: Boston : McGraw-Hill, 2010Edition: 7th edDescription: xxi, 551 p. ; 25 cmISBN: - 9780071267762
- HF 5415.13 M84M 2010
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.13 M84M 2010 (Browse shelf(Opens below)) | Available | F061677 |
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| HF 5415.13 M36M 2007 Marketing plans: [book] how to prepare them, how to use them | HF 5415.13 M37 2012 Marketing management : [book] an Asian perspective / | HF 5415.13 M66M 2006 Marketing : [book] the basics / | HF 5415.13 M84M 2010 Marketing management : a strategic decision-making approach / [book] | HF 5415.13 N67M 1994 Marketing management : a European perspective | HF 5415.13 P34M 2007 Managing marketing / [book] | HF 5415.13 P37A 1993 Identifying the right markets / |
Includes bibliographical references and index
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