Marketing management : a strategic decision-making approach / [book]
Mullins, John W.
Marketing management : a strategic decision-making approach / [book] John W. Mullins, Orville C. Walker - 7th ed - Boston : McGraw-Hill, 2010 - xxi, 551 p. ; 25 cm.
Includes bibliographical references and index
9780071267762
MARKETING--MANAGEMENT
HF 5415.13 / M84M 2010
Marketing management : a strategic decision-making approach / [book] John W. Mullins, Orville C. Walker - 7th ed - Boston : McGraw-Hill, 2010 - xxi, 551 p. ; 25 cm.
Includes bibliographical references and index
9780071267762
MARKETING--MANAGEMENT
HF 5415.13 / M84M 2010