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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. [book]
Material type:
TextPublication details: Boston : McGraw-Hill, 2010Edition: 9th edDescription: xix, 554 p. : ill. ; 25 cmISBN: - 9780071267816
- HF 5415.3 P47C 2010
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.3 P47C 2010 (Browse shelf(Opens below)) | Available | B008363 |
Total holds: 0
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| HF 5415.3 J46A 1994 Advances in consumer marketing | HF 5415.3 P37C 1999 Consumer behavior and marketing strategy / [book] | HF 5415.3 P47C 2003 Consumer behavior and marketing strategy / | HF 5415.3 P47C 2010 Consumer behavior and marketing strategy / [book] | HF 5415.3 S34C 1994 Consumer behavior | HF 5415.3 S34C 2000 Consumer behavior / [book] | HF 5415.3 S64C 1996 Consumer behavior buying having and being / [book] |
Includes glossary
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