Consumer behavior and marketing strategy / [book]
Peter, J. Paul.
Consumer behavior and marketing strategy / [book] J. Paul Peter, Jerry C. Olson. - 9th ed. - Boston : McGraw-Hill, 2010 - xix, 554 p. : ill. ; 25 cm.
Includes glossary
9780071267816
CONSUMER BEHAVIOR.
MARKETING.
HF 5415.3 / P47C 2010
Consumer behavior and marketing strategy / [book] J. Paul Peter, Jerry C. Olson. - 9th ed. - Boston : McGraw-Hill, 2010 - xix, 554 p. : ill. ; 25 cm.
Includes glossary
9780071267816
CONSUMER BEHAVIOR.
MARKETING.
HF 5415.3 / P47C 2010