Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij [book]
Material type:
TextPublication details: Los Angeies : Sage, 2010Description: xiv, 399 p. : ill. ; 23 cmISBN: - 0761926690
- HF 5415.32 M66C 2010
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | Course reserves | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.32 M66C 2010 (Browse shelf(Opens below)) | Available | F061703 |
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| HF 5415.32 L68C 1993 Consumer behavior : concepts and applications | HF 5415.32 L68C 1993 Consumer behavior : concepts and applications | HF 5415.32 M66C 2004 Consumer behavior and culture : consequences for global marketing... | HF 5415.32 M66C 2010 Consumer behavior and culture : [book] consequences for global marketing and advertising / | HF 5415.32 M68C 2000 Consumer behavior : a framework | HF5415.32 O54C 1994 Consumer behavior : strategy and analysis / | HF 5415.32 S34C 1994 Consumer behavior / [book] |
Includes appendix and index
Consumer behavior across cultures
Values and culture
Convergence and divergence in consumer behavior
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