Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij [book]
Material type:
TextPublication details: Los Angeies : Sage, 2010Description: xiv, 399 p. : ill. ; 23 cmISBN: - 0761926690
- HF 5415.32 M66C 2010
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | Course reserves | |
|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.32 M66C 2010 (Browse shelf(Opens below)) | Available | F061703 |
Includes appendix and index
Consumer behavior across cultures
Values and culture
Convergence and divergence in consumer behavior
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