Marketing management strategies / O C Ferrell [book]

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Material type: Text

TextPublication details: Australia : South-Western, Cengage Learning, 2011Edition: 5th edDescription: xxii, 746 p. : ill ; 26 cmISBN:

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Contents:

Marketing in today's economy

Strategic marketing planning

Marketing ethics and social responsibility in strategic planning

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415.13 F47M 2011 (Browse shelf(Opens below))	Available	B007710

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Previous	HF 5415.13 D86P 2005 Principles of advertising & IMC / [book]	HF 5415.13 E24B 1990 Business marketing management : marketing of busin	HF 5415.13 F47M 2008 Marketing strategy / [book]	HF 5415.13 F47M 2011 Marketing management strategies / [book]	HF 5415.13 H38I 2005 Industrial marketing : [book] text and cases /	HF 5415.13 H53H 1997 How to write a successful marketing plan : [book] a disciplined and comprehensive approach /	HF 5415.13 .H87B 1995 Business marketing management : a strategic view of industrial and organizational markets [book]	Next

Marketing in today's economy

Strategic marketing planning

Marketing ethics and social responsibility in strategic planning

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