Marketing management strategies / [book]
Ferrell, O. C.
Marketing management strategies / [book] O C Ferrell - 5th ed. - Australia : South-Western, Cengage Learning, 2011 - xxii, 746 p. : ill ; 26 cm.
Marketing in today's economy Strategic marketing planning Marketing ethics and social responsibility in strategic planning
9780538467445
MARKETING--MANAGEMENT
HF 5415.13 / F47M 2011
Marketing management strategies / [book] O C Ferrell - 5th ed. - Australia : South-Western, Cengage Learning, 2011 - xxii, 746 p. : ill ; 26 cm.
Marketing in today's economy Strategic marketing planning Marketing ethics and social responsibility in strategic planning
9780538467445
MARKETING--MANAGEMENT
HF 5415.13 / F47M 2011