The design of business : why design thinking is the next competitive advantage / Roger Martin [book]

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Material type: Text

TextPublication details: Boston, Mass. : Harvard Business Press, 2009Description: xiii, 191 p. : ill. ; 22 cmISBN:

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Contents:

The Knowledge Funnel

The Reliability Bias

Design Thinking

Transforming the Corporation

The Balancing Act

World-Class Explorers

Getting Personal

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HD 53 M37D 2009 (Browse shelf(Opens below))	Available	F061777

Total holds: 0

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