The design of business : [book] why design thinking is the next competitive advantage /
Martin, Roger
The design of business : why design thinking is the next competitive advantage / [book] Roger Martin - Boston, Mass. : Harvard Business Press, 2009 - xiii, 191 p. : ill. ; 22 cm.
Includes bibliographical references and index
The Knowledge Funnel The Reliability Bias Design Thinking Transforming the Corporation The Balancing Act World-Class Explorers Getting Personal
9781422177808 (hbk. : alk. paper)
CREATIVE ABILITY IN BUSINESS
LATERAL THINKING
CREATIVE THINKING
KNOWLEDGE MANAGEMENT
MANGEMENT
HD 53 / M37D 2009
The design of business : why design thinking is the next competitive advantage / [book] Roger Martin - Boston, Mass. : Harvard Business Press, 2009 - xiii, 191 p. : ill. ; 22 cm.
Includes bibliographical references and index
The Knowledge Funnel The Reliability Bias Design Thinking Transforming the Corporation The Balancing Act World-Class Explorers Getting Personal
9781422177808 (hbk. : alk. paper)
CREATIVE ABILITY IN BUSINESS
LATERAL THINKING
CREATIVE THINKING
KNOWLEDGE MANAGEMENT
MANGEMENT
HD 53 / M37D 2009