Principles of marketing / Philip Kotler & Gary Armstrong

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Material type: Text

TextPublication details: Upper Saddle River : Pearson, 2010Edition: 13th edDescription: 637 P. : ill ; 28 cmISBN:

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Contents:

Defining marketing and the marketing process

Understanding the marketplace and consumers

Designing a customer-driven marketing strategy ann mix

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415 K67P 2010 (Browse shelf(Opens below))	Available	F062515
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415 K67P 2010 (Browse shelf(Opens below))	Available	B007490

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Defining marketing and the marketing process

Understanding the marketplace and consumers

Designing a customer-driven marketing strategy ann mix

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