Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler & Gary Armstrong - 13th ed - Upper Saddle River : Pearson, 2010 - 637 P. : ill ; 28 cm.
Defining marketing and the marketing process Understanding the marketplace and consumers Designing a customer-driven marketing strategy ann mix
9780137006694
MARKETING
HF 5415 / K67P 2010
Principles of marketing / Philip Kotler & Gary Armstrong - 13th ed - Upper Saddle River : Pearson, 2010 - 637 P. : ill ; 28 cm.
Defining marketing and the marketing process Understanding the marketplace and consumers Designing a customer-driven marketing strategy ann mix
9780137006694
MARKETING
HF 5415 / K67P 2010
