Sales promotion : how to create, implement and integrate campaigns that really work / Roddy Mullin [book]

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Material type: Text

TextPublication details: London : Kogan Page, 2010Edition: 5th edDescription: xviii, 262 p. : ill. ; 23 cmISBN:

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Contents:

1.Starting with the customer

2.The business and marketing purpose behind sales promotion

3.What sales promotions can do

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5438.5 M84S 2010 (Browse shelf(Opens below))	Available	B007484

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1.Starting with the customer

2.The business and marketing purpose behind sales promotion

3.What sales promotions can do

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