Sales promotion : how to create, implement and integrate campaigns that really work / [book]
Mullin, Roddy
Sales promotion : how to create, implement and integrate campaigns that really work / [book] Roddy Mullin - 5th ed. - London : Kogan Page, 2010 - xviii, 262 p. : ill. ; 23 cm.
1.Starting with the customer 2.The business and marketing purpose behind sales promotion 3.What sales promotions can do
9780749457044
SALES PROMOTION
MARKETING
HF 5438.5 / M84S 2010
Sales promotion : how to create, implement and integrate campaigns that really work / [book] Roddy Mullin - 5th ed. - London : Kogan Page, 2010 - xviii, 262 p. : ill. ; 23 cm.
1.Starting with the customer 2.The business and marketing purpose behind sales promotion 3.What sales promotions can do
9780749457044
SALES PROMOTION
MARKETING
HF 5438.5 / M84S 2010
