Handbook on tourism destination branding / Simon Anholt [book]
Material type:
TextPublication details: Madrid : World Tourism Organization ; 2009Description: xxx, 165 p. : ill ; 29 cmISBN: - 9789284413119
- G 155.A1 A53H 2009
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | G 155.A1 A53H 2009 (Browse shelf(Opens below)) | Available | B007471 |
Acknowledgements
Introductory essay Why national image matters; by Simon Anholt
Executive summary
Introduction
Branding explained
Practical guide to branding strategy
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