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Handbook on tourism destination branding / [book]

Anholt, Simon

Handbook on tourism destination branding / [book] Simon Anholt - Madrid : World Tourism Organization ; 2009 - xxx, 165 p. : ill ; 29 cm.

Acknowledgements Introductory essay Why national image matters; by Simon Anholt Executive summary Introduction Branding explained Practical guide to branding strategy

ISBN: 9789284413119

Subjects--Topical Terms:
COUNTRIES
PLACE MARKETING
GEOGRAPHICAL PERCEPTION
ADVERTISING--TOURISM
PERCEPTION
TOURISTS
MARKETING
TRAVEL
TOURISM

LC Class. No.: G 155.A1 / A53H 2009

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