The luxury strategy: break the rukes of marketing to build luxury brand / Jean No่el Kapferer and V. Bastien [book]
Material type:
TextPublication details: London : Kogan Page, 2009Description: x, 323 p. : ill.: 24 cmISBN: - 9780749454777
- HD 9999.L852 K36L 2009
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HD 9999.L852 K36L 2009 (Browse shelf(Opens below)) | Available | BG001650 |
Includes bibliographical references (p. [300]-304) and index
Part 1 : Back to luxury fundamentals
Part 2 : Luxury brands need specific management
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