The luxury strategy: (Record no. 142108)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01164nam a22002894a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180701093232.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100319s2009 enkm b a001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749454777 |
| Terms of availability | 1495 Bht |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 9999.L852 |
| Item number | K36L 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean-No่el. |
| 9 (RLIN) | 119747 |
| 245 14 - TITLE STATEMENT | |
| Title | The luxury strategy: |
| Remainder of title | break the rukes of marketing to build luxury brand / |
| Statement of responsibility, etc. | Jean No่el Kapferer and V. Bastien |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 323 p. : |
| Other physical details | ill.: |
| Dimensions | 24 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. [300]-304) and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 : Back to luxury fundamentals |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 2 : Luxury brands need specific management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | LUXURIES |
| General subdivision | MARKETING |
| 9 (RLIN) | 170859 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | LUXURY GOODS INDUSTRY |
| 9 (RLIN) | 170857 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PRODUCT MANAGEMENT |
| 9 (RLIN) | 49600 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bastien, Vincent |
| 9 (RLIN) | 170858 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | pim 0310 |
| ผู้วิเคราะห์รายการ | pim 0310 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 19/03/2010 | 1495.00 | HD 9999.L852 K36L 2009 | BG001650 | 01/09/2018 | 10/02/2017 | General Book |