Marketing in travel and tourism [book]
Material type:
TextPublication details: Oxford : Elsevier, 2009Edition: 4th edDescription: xxv, 502 p. : ill. ; 27 cmISBN: - 9780750686938
- G 155.A1 M52M 2009
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 7: General Shelves (ENGLISH): A-G/K-Z | G 155.A1 M52M 2009 (Browse shelf(Opens below)) | Available | F060647 |
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| G 155.A1 M36S 1999 Selling destinations : geography for the travel professional | G 155.A1 M37T 2003 Tourism impacts, planning and management / | G 155.A1 M43 2007 Mekong tourism : blessings for all? / [book] | G 155.A1 M52M 2009 Marketing in travel and tourism [book] | G 155.A1 M52S 1998 Sustainable tourism : a marketing perspective | G 155.A1 M67M 2013 Marketing and managing tourism destinations / [book] | G 155.A1 M68S 2000 Strategic management in tourism |
The meaning of markeing in travel and tourism
Understanding the consumer and the marketing mix in travel
Planning for marketing strategy and short-term operational objectives and compaigns
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