Hospitality marketing management / Robert D. Reid, David C. Bojanic [book]
Material type:
TextPublication details: Hoboken, N.J.: John Wiley & Sons, 2010Edition: 5th edDescription: xv, 656 .p : Col.ill ; 28 cmISBN: - 9780470088586
- TX 911.3.M3 R44H 2010
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | TX 911.3.M3 R44H 2010 (Browse shelf(Opens below)) | C.2 | Available | B008083 | |
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | TX 911.3.M3 R44H 2010 (Browse shelf(Opens below)) | Available | B007140 |
Includes index
Chapter 1 : The functions of marketing
Chapter 2 : Introduction to hospitality services marketing
Chapter 3 : Understanding the behavior of hospitality consumers
Chapter 4 : Market segmentation and positioning
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