Hospitality marketing management / [book]
Reid, Robert D.
Hospitality marketing management / [book] Robert D. Reid, David C. Bojanic - 5th ed. - Hoboken, N.J.: John Wiley & Sons, 2010 - xv, 656 .p : Col.ill ; 28 cm.
Includes index
Chapter 1 : The functions of marketing Chapter 2 : Introduction to hospitality services marketing Chapter 3 : Understanding the behavior of hospitality consumers Chapter 4 : Market segmentation and positioning
9780470088586 3390 Bht.
HOSPITALITY INDUSTRY--MARKETING
FOOD SERVICE MANAGEMENT
RESTAURANTS--MARKETING
TX 911.3.M3 / R44H 2010
Hospitality marketing management / [book] Robert D. Reid, David C. Bojanic - 5th ed. - Hoboken, N.J.: John Wiley & Sons, 2010 - xv, 656 .p : Col.ill ; 28 cm.
Includes index
Chapter 1 : The functions of marketing Chapter 2 : Introduction to hospitality services marketing Chapter 3 : Understanding the behavior of hospitality consumers Chapter 4 : Market segmentation and positioning
9780470088586 3390 Bht.
HOSPITALITY INDUSTRY--MARKETING
FOOD SERVICE MANAGEMENT
RESTAURANTS--MARKETING
TX 911.3.M3 / R44H 2010