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Microeconomics for MBAs : the economic way of thinking for managers / Richard B. McKenzie, Dwight R. Lee. [book]

By: Contributor(s): Material type: TextTextPublication details: Cambridge, UK : Cambridge University Press, 2006Notes: A selection of King<U+2019>s papers published during the past 30 years, with commentaries by current marketing practitioners.Description: xxv, 689 p. : ill. ; 26 cm. 1 CD-ROM (4 3/4 in.)ISBN:
  • 0521859816 (hbk.)
Subject(s): LOC classification:
  • HB 172 M34M 2006
Online resources:
Contents:
Microeconomics : a way of thinking about business
Principles of rational behavior in society and business
The logic of group behavior in business and elswhere
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Holdings
Item type Current library Collection Shelving location Call number Status Notes Barcode
CD/DVD (Accompanying Material) CD/DVD (Accompanying Material) SPU Library, Chonburi campus CD/DVD Accompanying Materials CD E 0685 (Browse shelf(Opens below)) Available มี CD-ROM VE001170
General Book General Book SPU Library, Chonburi campus General Books (ENGLISH) General Shelves (English) HB 172 M34M 2006 (Browse shelf(Opens below)) Available BG001587
Total holds: 0

A selection of King<U+2019>s papers published during the past 30 years, with commentaries by current marketing practitioners.

Includes bibliographical references (p. 651-667) and index.

Microeconomics : a way of thinking about business

Principles of rational behavior in society and business

The logic of group behavior in business and elswhere

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