Microeconomics for MBAs : [book] the economic way of thinking for managers /
McKenzie, Richard B.
Microeconomics for MBAs : the economic way of thinking for managers / [book] Richard B. McKenzie, Dwight R. Lee. - Cambridge, UK : Cambridge University Press, 2006 - xxv, 689 p. : ill. ; 26 cm. 1 CD-ROM (4 3/4 in.)
A selection of Kings papers published during the past 30 years, with commentaries by current marketing practitioners.
Includes bibliographical references (p. 651-667) and index.
Microeconomics : a way of thinking about business Principles of rational behavior in society and business The logic of group behavior in business and elswhere
0521859816 (hbk.) 3089 Bht .
MICROECONOMICS
MANAGERIAL ECONOMICS
HB 172 / M34M 2006
Microeconomics for MBAs : the economic way of thinking for managers / [book] Richard B. McKenzie, Dwight R. Lee. - Cambridge, UK : Cambridge University Press, 2006 - xxv, 689 p. : ill. ; 26 cm. 1 CD-ROM (4 3/4 in.)
A selection of King
Includes bibliographical references (p. 651-667) and index.
Microeconomics : a way of thinking about business Principles of rational behavior in society and business The logic of group behavior in business and elswhere
0521859816 (hbk.) 3089 Bht .
MICROECONOMICS
MANAGERIAL ECONOMICS
HB 172 / M34M 2006