Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Martin Lindstrom [book]
Material type:
TextPublication details: London : Kogan Page, 2005Description: xii, 237 p. : Col.ill ; 24 cmISBN: - 9780749443719
- HD 69.B7 L56B 2005
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HD 69.B7 L56B 2005 (Browse shelf(Opens below)) | Available | B006922 |
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| HD 69.B7 K44S 2008 Strategic brand management : [book] building, measuring, and managing brand equity / | HD 69.B7 K44S 2008 Strategic brand management : [book] building, measuring, and managing brand equity / | HD 69.B7 K48S 2020 Strategic brand management: Building, measuring, and managing brand equity / | HD 69.B7 L56B 2005 Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / [book] | HD 69.B7 L56B 2010 Brand sense : sensory secrets behind the stuff we buy / [book] | HD 69.B7 R53O 2004 The origin of brands : how product evolution creates endless possibilities for new brands / [book] | HD 69.B7 T45A 2002 Advanced brand management from vision to valuation |
A cottage industry turns professional
Some companies are doing it right
Smash your brand
From 2-D to 5-D branding
Measuring senses
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