Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / [book]
Lindstrom, Martin
Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / [book] Martin Lindstrom - London : Kogan Page, 2005 - xii, 237 p. : Col.ill ; 24 cm.
A cottage industry turns professional Some companies are doing it right Smash your brand From 2-D to 5-D branding Measuring senses
9780749443719 895 Bht.
BRAND NAME PRODUCTS
BUSINESS NAMES
ADVERTISING--BRAND NAME PRODUCTS
HD 69.B7 / L56B 2005
Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / [book] Martin Lindstrom - London : Kogan Page, 2005 - xii, 237 p. : Col.ill ; 24 cm.
A cottage industry turns professional Some companies are doing it right Smash your brand From 2-D to 5-D branding Measuring senses
9780749443719 895 Bht.
BRAND NAME PRODUCTS
BUSINESS NAMES
ADVERTISING--BRAND NAME PRODUCTS
HD 69.B7 / L56B 2005
