Differentiate or die : survival in our era of killer competition [book]
Material type:
TextPublication details: Hoboken, N.J. : Wiley, 2008Edition: 2nd edDescription: x, 262 p. ; 24 cmISBN: - 9780470223390
- HF 5415 T76D 2008
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415 T76D 2008 (Browse shelf(Opens below)) | Available | B006897 |
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| HF 5415 S73T 2004 202 things you can buy and sell for big profits / [book] | HF 5415 S74C 1985 Cases in marketing | HF 5415 S76F 1994 Fundamentals of marketing | HF 5415 T76D 2008 Differentiate or die : survival in our era of killer competition [book] | HF 5415.Z54E 1997 Effective marketing : creating and keeping customer [book] | HF 5415 Z54M 1999 Marketing [book] | HF 5415 Z54M 1999 Marketing [book] |
Includes index
The tyrany of choice
The creeping commoditization of categories
Whatever happended to the unique selling proposition?
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