Differentiate or die : survival in our era of killer competition [book]
Material type:
TextPublication details: Hoboken, N.J. : Wiley, 2008Edition: 2nd edDescription: x, 262 p. ; 24 cmISBN: - 9780470223390
- HF 5415 T76D 2008
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415 T76D 2008 (Browse shelf(Opens below)) | Available | B006897 |
Includes index
The tyrany of choice
The creeping commoditization of categories
Whatever happended to the unique selling proposition?
There are no comments on this title.