Strategic integrated marketing communication : theory and practice / Larry Percy [book]
Material type:
TextPublication details: Amsterdam : Elsevier/Butterworth-Heinemann, 2008Description: xiii, 308 p. : ill. ; 25 cmISBN: - 9780750679800
- Communication in marketing
- HF 5415.123 P47S 2008
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.123 P47S 2008 (Browse shelf(Opens below)) | Available | F060005 | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.123 P47S 2008 (Browse shelf(Opens below)) | Available | B007081 |
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| HF 5415.123 P37A 1996 Advertising campaign strategy : a guide to marketing communication plans | HF5415.123 P44M 2000 Marketing communications / | HF5415.123 P44M 2000 Marketing communications / | HF 5415.123 P47S 2008 Strategic integrated marketing communication : [book] theory and practice / | HF 5415.123 S38I 1993 Integrated marketing communications / [book] | HF 5415.123 S38I 1993 Integrated marketing communications / [book] | HF 5415.123 S38I 1993 Integrated marketing communications / [book] |
Includes glossary and idnex
Overview of IMC
Brands and IMC
Companies and IMC
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