Strategic integrated marketing communication : [book] theory and practice /
Percy, Larry
Strategic integrated marketing communication : theory and practice / [book] Communication in marketing Larry Percy - Amsterdam : Elsevier/Butterworth-Heinemann, 2008 - xiii, 308 p. : ill. ; 25 cm.
Includes glossary and idnex
Overview of IMC Brands and IMC Companies and IMC
9780750679800 2160 Bht
STRATEGIC PLANNING
HF 5415.123 / P47S 2008
Strategic integrated marketing communication : theory and practice / [book] Communication in marketing Larry Percy - Amsterdam : Elsevier/Butterworth-Heinemann, 2008 - xiii, 308 p. : ill. ; 25 cm.
Includes glossary and idnex
Overview of IMC Brands and IMC Companies and IMC
9780750679800 2160 Bht
STRATEGIC PLANNING
HF 5415.123 / P47S 2008