Marketing management / Philip, Kortle [book]
Material type:
TextPublication details: Upper Saddle, River, N.J.: Prentice-Hall, 2009Edition: 13th edDescription: 816 p. : ill.; 25 cmISBN: - 9780131357976
- 0131357972
- HF 5415.13 K67M 2009
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.13 K67M 2009 (Browse shelf(Opens below)) | C.1 | Available | F058748 |
Includes appendix and index
Understanding marketing management
Capturing marketing insights
Connecting with customers
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