Marketing management / [book]
Kotler, Philip
Marketing management / [book] Philip, Kortle - 13th ed. - Upper Saddle, River, N.J.: Prentice-Hall, 2009 - 816 p. : ill.; 25 cm.
Includes appendix and index
Understanding marketing management Capturing marketing insights Connecting with customers
9780131357976 955 Bht. 0131357972
MARKETING--MANAGEMENT
HF 5415.13 / K67M 2009
Marketing management / [book] Philip, Kortle - 13th ed. - Upper Saddle, River, N.J.: Prentice-Hall, 2009 - 816 p. : ill.; 25 cm.
Includes appendix and index
Understanding marketing management Capturing marketing insights Connecting with customers
9780131357976 955 Bht. 0131357972
MARKETING--MANAGEMENT
HF 5415.13 / K67M 2009
