Nation branding : concepts, issues, practice / Keith Dinnie [book]
Material type:
TextPublication details: Oxford : Butterworth-Heinemann, 2008Description: xxiv, 264 p. : ill. ; 26 cmISBN: - 9780750683494 (pbk.)
- HD 69.B7 D56N 2008
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD 69.B7 D56N 2008 (Browse shelf(Opens below)) | Available | F058498 |
Includes bibliographical references and index
Scope and scale of nation branding
Conceptual roots of nation branding
Ethical and pragmatic issues in nation branding
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