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Nation branding : [book] concepts, issues, practice /

Dinnie, Keith.

Nation branding : concepts, issues, practice / [book] Keith Dinnie - Oxford : Butterworth-Heinemann, 2008 - xxiv, 264 p. : ill. ; 26 cm.

Includes bibliographical references and index

Scope and scale of nation branding Conceptual roots of nation branding Ethical and pragmatic issues in nation branding

ISBN: 9780750683494 (pbk.) 2280 Bht

Subjects--Topical Terms:
INTERNATIONAL ECONOMIC RELATIONS
PRODUCT MANAGEMENT
GLOBALIZATION.

LC Class. No.: HD 69.B7 / D56N 2008

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