Phranakorn Rajabhat University Library
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Tourism and hospitality marketing : a global perspective [book]

By: Material type: TextTextPublication details: Los Angeles : SAGE, 2007Description: xv, 467 p. : ill. ; 23 cmISBN:
  • 9781412946865
  • 9781412946872
Subject(s): LOC classification:
  • TX 911.3.M3 H82T 2008
Contents:
The global tourism marketing environment
Consumer behaviour
Developing a marketing plan
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Holdings
Item type Current library Collection Shelving location Call number Status Barcode
General Book General Book SPU Library, Khon Kaen campus General Books (ENGLISH) General Shelves (English) TX 911.3.M3 H82T 2008 (Browse shelf(Opens below)) Available F058774
Total holds: 0

Incldues idnex

The global tourism marketing environment

Consumer behaviour

Developing a marketing plan

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