Leadership brand: developing customer-focused leaders to drive performance and build lasting value [book]
Material type:
TextPublication details: Boston, Mass.: Harvard Business School Press, 2007Notes: Includes bibliographical references (p. 241-247) and index.Description: xiv, 270 p.; 24 cmISBN: - 9781422110300 (hardcover: alk. paper)
- 1422110303
- HD 57.7 U44L 2007
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD 57.7 U44L 2007 (Browse shelf(Opens below)) | Available | PF000257 |
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Includes bibliographical references (p. 241-247) and index.
Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.
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