Phranakorn Rajabhat University Library

Leadership brand: [book] developing customer-focused leaders to drive performance and build lasting value

Ulrich, David, 1953-

Leadership brand: developing customer-focused leaders to drive performance and build lasting value [book] - Boston, Mass.: Harvard Business School Press, 2007 - xiv, 270 p.; 24 cm.

Includes bibliographical references (p. 241-247) and index.

Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.

9781422110300 (hardcover: alk. paper) 1030 Bht. 1422110303


LEADERSHIP.
EXECUTIVE COACHING.
ORGANIZATIONAL LEARNING.

HD 57.7 / U44L 2007

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