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Marketing management / Michael R. Czinkota, Masaaki Kotabe [book]
Material type:
TextPublication details: Cincinnati : South-Western College Pub., 2001; Australia : South-Western, 2001Edition: 2nd edDescription: xxv, 598 p. : col. ill. ; 28 cmISBN: - 0324022034
- HF 5415.13 C94M 2001
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.13 C94M 2001 (Browse shelf(Opens below)) | Available | B007992 |
Total holds: 0
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| HF 5415.13 C47M 1997 Marketing logistics / [book] | HF 5415.13 C47O 1991 Organizing and implementing the marking effort : t | HF 5415.13 C63M 2006 The marketing plan / [book] | HF 5415.13 C94M 2001 Marketing management / [book] | HF 5415.13 D34M 2000 Marketing management : text and cases | HF 5415.13 D37B 2000 Basic marketing management | HF 5415.13 D86I 2002 IMC : using advertising and promotion to build bra |
Includes bibliographical references and indexes.
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