Marketing management / [book]
Czinkota, Michael R.
Marketing management / [book] Michael R. Czinkota, Masaaki Kotabe - 2nd ed. - Cincinnati : South-Western College Pub., 2001 Australia : South-Western, 2001 - xxv, 598 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
0324022034
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415.13 / C94M 2001
Marketing management / [book] Michael R. Czinkota, Masaaki Kotabe - 2nd ed. - Cincinnati : South-Western College Pub., 2001 Australia : South-Western, 2001 - xxv, 598 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
0324022034
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF 5415.13 / C94M 2001
