Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen. [book]
Material type:
TextPublication details: Lincolnwood, Chicago, Ill. : NTC Business Books, 2000Description: 280 p. : ill. ; 24 cmISBN: - 0844225223
- HF 1416 S38C 2000
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 1416 S38C 2000 (Browse shelf(Opens below)) | Available | B006720 | ||
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | HF 1416 S38C 2000 (Browse shelf(Opens below)) | C.2 | Available | BG001504 |
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| HF 1416 S38C 2000 Communicating globally : [book] an integrated marketing approach / | HF 1416 S38C 2000 Communicating globally : [book] an integrated marketing approach / | HF 1416 S38C 2000 Communicating globally : [book] an integrated marketing approach / | HF 1416 S38C 2000 Communicating globally : [book] an integrated marketing approach / | HF 1416 S53H 1993 How to succeed in exporting and doing business internationally [book] / | HF 1416.T35 T44T 2004 Thailand export-import yellow pages 2004 / | HF 1416.T35 T44T 2004 Thailand export-import yellow pages 2004 / |
Includes appendix and index
Transitioning into the 21st-century marketplace
Understanding the emerging global marketplace
How marketing communication works
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