Marketing research : An applied orientation / Naresh K. Malhotra

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Material type: Text

TextPublication details: Upper Saddle, NJ. : Pearson, 2007Edition: 5th edDescription: xxii, 715 p. : ill. ; 27 cm.+ 1 CD-ROMISBN:

Subject(s):

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Contents:

Introduction and early phases of marketing research

Research design formaulation

Data collection, preparation analysis and reporting

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Holdings
Item type	Current library	Collection	Shelving location	Call number	URL	Copy number	Status	Barcode
CD/DVD	SPU Library, Chonburi campus	CD/DVD (ENGLISH)	Floor 3: Media Service Counter	CD E 0637 (Browse shelf(Opens below))		C.2	Available	VE001313
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415.2 M34M 2007 (Browse shelf(Opens below))	View Full-text		Available	BG001734
CD/DVD (Accompanying Material)	SPU Library, Chonburi campus	CD/DVD Accompanying Materials	Floor 3: Media Service Counter	CD T 0637 (Browse shelf(Opens below))			Available	VE001062
CD/DVD (Accompanying Material)	SPU Library, Chonburi campus	CD/DVD Accompanying Materials	Floor 3: Media Service Counter	CD E 0627 (Browse shelf(Opens below))			Available	VE001052
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415.2 M34M 2007 (Browse shelf(Opens below))		C.3	Available	B006739
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415.2 M34M 2007 (Browse shelf(Opens below))		C.2	Available	BG001492
General Book	SPU Library, Khon Kaen campus	General Books (ENGLISH)		HF 5415.2 M34M 2007 (Browse shelf(Opens below))		C.2	Available	F057958

Total holds: 0

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Previous	CD E 0620 Tactics for TOEIC Listening and Reading Test / [cd rom]	CD E 0620 Tactics for TOEIC Listening and Reading Test / [cd rom]	CD E 0626 Intermediate accounting / [book]	CD E 0627 Marketing research : An applied orientation /	CD E 0637 Marketing research : An applied orientation /	CD E 0640 Intermediate accounting / [book]	CD E 0641 Project management : [book] the managerial process /	Next

Includes appendix and index

Introduction and early phases of marketing research

Research design formaulation

Data collection, preparation analysis and reporting

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