Marketing research : (Record no. 124567)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01043nam a2200313 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200807152328.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080719s2007 nju eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132279177 |
| Terms of availability | 794 Bht (บริจาค) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 |
| Item number | M34M 2007 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 70168 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | An applied orientation / |
| Statement of responsibility, etc. | Naresh K. Malhotra |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle, NJ. : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 715 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm.+ |
| Accompanying material | 1 CD-ROM |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes appendix and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction and early phases of marketing research |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Research design formaulation |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Data collection, preparation analysis and reporting |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| 9 (RLIN) | 34106 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| General subdivision | MATHODOLOGY |
| 9 (RLIN) | 70169 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บัณฑิต |
| Accession date | 240608 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0708 |
| ผู้วิเคราะห์รายการ | niparat 0708 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0908 |
| ผู้วิเคราะห์รายการ | took 0908 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number | Source of classification or shelving scheme | Uniform Resource Identifier |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | CD/DVD Accompanying Materials | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 5: CD/DVD Accompany | 29/07/2008 | 630.00 | HF 5415.2 M34M 2007 | FCD058165 | 29/07/2008 | 10/02/2017 | CD/DVD (Accompanying Material) | |||||
| Weeding | Available | CD/DVD Accompanying Materials | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 5: CD/DVD Accompany | 19/07/2008 | 794.00 | HF 5415.2 M34M 2007 | FCD057957 | 31/07/2008 | 10/02/2017 | CD/DVD (Accompanying Material) | CD.No.1434 | ||||
| Weeding | Available | CD/DVD Accompanying Materials | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 5: CD/DVD Accompany | 19/07/2008 | 794.00 | HF 5415.2 M34M 2007 | FCD057958 | 31/07/2008 | 10/02/2017 | CD/DVD (Accompanying Material) | CD.No.1435 | ||||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 19/07/2008 | 794.00 | HF 5415.2 M34M 2007 | F057957 | 14/09/2012 | 10/02/2017 | General Book | C.1 | ||||
| Available | CD/DVD (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: Media Service Counter | 10/02/2017 | 0.00 | CD E 0637 | VE001313 | 10/02/2017 | 10/02/2017 | CD/DVD | C.2 | Library of Congress Classification | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 26/01/2012 | 794.00 | HF 5415.2 M34M 2007 | BG001734 | 26/01/2012 | 10/02/2017 | General Book | Library of Congress Classification | C.1 | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 03/09/2008 | 0.00 | HF 5415.2 M34M 2007 | BG001492 | 03/09/2008 | 10/02/2017 | General Book | C.2 | Library of Congress Classification | ||||
| Available | CD/DVD Accompanying Materials | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: Media Service Counter | 10/09/2008 | 0.00 | CD E 0627 | VE001052 | 04/09/2009 | 10/02/2017 | CD/DVD (Accompanying Material) | ||||||
| Available | CD/DVD Accompanying Materials | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: Media Service Counter | 15/09/2008 | 0.00 | CD T 0637 | VE001062 | 28/01/2012 | 10/02/2017 | CD/DVD (Accompanying Material) | ||||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 05/09/2008 | 794.00 | HF 5415.2 M34M 2007 | B006739 | 05/09/2008 | 10/02/2017 | General Book | C.3 | Library of Congress Classification | ||||
| Available | General Books (ENGLISH) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | 19/07/2008 | 794.00 | HF 5415.2 M34M 2007 | F057958 | 13/03/2013 | 10/02/2017 | General Book | C.2 |