Marketing research : An applied orientation / Naresh K. Malhotra
Material type:
TextPublication details: Upper Saddle, NJ. : Pearson, 2007Edition: 5th edDescription: xxii, 715 p. : ill. ; 27 cm.+ 1 CD-ROMISBN: - 0132279177
- HF 5415.2 M34M 2007
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| HF 5415.2 ส929ก 2540 การตลาดเชิงปฏิบัติ = Practical Marketing / | HF 5415.2 อ873ก 2550 การวิจัยการตลาด = Marketing Research / | HF 5415.2 อ873ก 2550 การวิจัยการตลาด = Marketing Research / | HF 5415.2 M34M 2007 Marketing research : An applied orientation / | HF 5415.2 Z54E 2007 Essentials of marketing research [book] | HF 5415.3 ฉ231พ 2550 พฤติกรรมผู้บริโภค = Consumer Behavior / | HF 5415.3 ฉ231พ 2550 พฤติกรรมผู้บริโภค = Consumer Behavior / |
Includes appendix and index
Introduction and early phases of marketing research
Research design formaulation
Data collection, preparation analysis and reporting
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